will campbell

My involvement with the CRELD1 community began through my strong relationship with Adam, who I met while he was a client at SAP. After hearing firsthand about the community's impactful work, I was eager to lend my support and expertise in communications to raise awareness for this important cause.

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Becoming a parent myself recently gave Adam's story and his family's work to highlight the challenges of rare diseases a more personal meaning, deepening my commitment to CRELD1 Warriors.

 

Beyond my role with the charity, I am the Deputy MD, Business & Technology & Head of Fintech at Brands2Life. With nearly two decades of experience in communications, I have a passion for working with transformative brands across traditional financial services, technology, and healthcare.

 

Throughout my career, I have been instrumental in helping clients build compelling communication strategies and stories that drive impact for some of the world’s most exciting and innovative brands.